Listed below are definitions for the rates we mention in this report. This year has been stacked with unknowns. New 2020 Marketing Trends in a Post-COVID-19 World: Part 2 The Difference Between eCommerce Data & Social Media Insights 6 Ways in Which Email Marketing Can Boost D2C Sales Firing a member of staff is never easy. Get beautiful, on-brand designs made for you with the power of AI. To help you and your team take these benchmarks and evolve your strategy, the next sections will uncover how to read these benchmarks, what you should do in your specific industry, and how to take next steps. Marketing spends will be lower. Our APIs make it easy to bring data from your app into Mailchimp, so you can manage your audience, trigger event-based emails, and more. The simple life: Inside a Costa Rican surf hotel. We’ve historically reported on the best days to send, so we’ll provide daily metrics during the pandemic, giving averages for February, March, and April 2020. If you found this post helpful, make sure to subscribe to our newsletter, where we’ll be sending brand new resources about email marketing during the COVID-19 pandemic. marketers can think about how to make the most of an audience. But subscribers show that they’re eager to see the good in the world. You’ll also find resources available to you if you have specific areas that need improvement. Because of such uncertainty, many citizens around the world have been eager to hear what their governments have to say. The influx of branded coronavirus emails don’t look like “marketing” at all at first pass. With global guidelines to shelter in place and keep one’s distance, traveling via any method of transportation is off the table for most. The most common theme was that the pandemic emphasized the value of the channel across the organization. Get real-time feedback on how to refine your subject lines. Gauge interest and customer satisfaction by gathering feedback. ¹ Mailchimp accounts that have opted out of data analytics were not included in this analysis. Drive traffic and boost sales with a marketing platform that seamlessly integrates with your store. Some of our respondents’ comments on their new perceptions of email marketing: In this time of crisis, marketers are asking, “Should I send a COVID-19 email?”. There was a 23% increase in opens, 4.6% increase in click-through rates, and 11% decrease in unsubscribes year over year. Send printed postcards around the world with the help of our address finder. You can learn more about email deliverability in this collection. Ultimate Guide to Email Marketing … Particularly for March, it’s important to note not only that opens are clicks are up across the board, but also that send volumes were up 18% over February 2020. Even though some countries have seen businesses and livelihoods impacted by COVID-19 as far back as October, the world didn’t see the widespread restrictions come into effect until March 2020. Send targeted and event-driven emails and handle and parse inbound email from your users. COVID-19 has created new and unexpected challenges for small businesses. Create a free website that comes with built-in marketing tools. Build your following with targeted ads and organic posting on Facebook, Instagram, and Twitter. The financial services sector sent 35% more emails in March 2020 than in March 2019, with equally impressive engagement results to match. Welcome to the future of email marketing and Marketing Automation with our 9th annual review of all email marketing trends and predictions. Government senders saw a 30% increase in open rates year over year, rising nine points to an average of 41.5% throughout the month of March. We’ve calculated the averages over a combined March and April 2020, highlighting the top days by metric. You can see the 2019 data for all of these findings in the next section. Click-through rates are up 23% and click-to-open rates are up nearly a point year over year. Gauge the results and make improvements, ready to test again so you can stay ahead during this crucial time. As stated in the key findings above, the lift in emails didn’t scare subscribers off. 3. The 3D printing leader used tags and tag-based automations to send their email engagement through the roof. With the current COVID-19 pandemic John Walsh and I put together an overview of the most helpful articles on email marketing, automation and messaging in crisis communication. There are, however, other factors that may play into this sense of email fatigue. COVID-19 Marketing Strategies for Apparel and Accessories Brands In this guide, you will learn best practices around creating segments, campaigns, flows, and forms amid the coronavirus pandemic. And these changes have accelerated a transition into … Funds could be drawn from, for example, in-person event marketing to support here. Indeed, recent data from TechCrunch indicates that department store purchases are expected to decline 60% in 2020, while online buying increases 20% the same year. Reach people on Facebook, Instagram, and across the web. The COVID 19 pandemic continues altering the business landscape in the US. Run an A/B or multivariate test to optimize your content, layout, or send time. ² Mailchimp users come from a broad range of industries and represent diverse businesses and organizations; regardless of industry, however, all Mailchimp users are prohibited from importing or incorporating any sensitive personal information into any Mailchimp accounts, audiences, emails, or otherwise uploading such information to our servers. For some of these industries, like Government, unsubscribe rates are dropping as well—unsubscribe rates lowered 38% year over year for Government senders, showing subscribers’ needs to keep track of news in this industry. To give you actionable steps for your email marketing, we’ve calculated the key results and put them here for quick takeaways. In this article, we examine several digital marketing trends that have emerged over recent days and weeks as COVID-19 has spread, and we offer some strategies for advertisers to adjust their campaigns and mitigate the negative impact of the crisis. Get to know your audience and find new ways to market to them. Here’s a chart showing daily averages during March 2020, with percentages showing month-over-month and year-over-year changes. To give you actionable steps for your email marketing, we’ve calculated the key results and put them here for quick takeaways. Something went wrong on our end. If you want to stay on top of what ’ s going on in the marketing industry, you have to meet people where they are. The current coronavirus (COVID-19) crisis is one that many of us feel underprepared for. Continue to give value to your audience. CMOs are trying to figure out what to do. As the pandemic continues to hamstring the economy, businesses feel the pinch. A few business types, like e-commerce, were largely unaffected and continued to perform at a level close to their historic average. How to establish your brand's positioning, voice, and look and feel. Think about what’s essential to your brand, and use that messaging across your channels. But this unique time calls for unique reporting. The impact of COVID-19 may be reducing ad revenue, but multiple affiliate marketing experts we reached out to identified interesting, and sometimes positive, trends … Bottom line: Subscribers to government senders are eager to see the latest news, even when there isn’t necessarily something for them to click or act on. To keep your subscribers engaged, follow these next steps for your brand: Consider whether your email is worth sending. Find product‑market fit, learn from user feedback, and launch your first marketing campaigns. Perhaps more surprising than any individual shift is the evidence that these emerging trends are here to stay: 53% of North American buyers said that the pandemic has changed the way they will shop going forward. Become hyper-segmented with your targets. Adweek reports an impressive 86% spike in email marketing revenue and a 22% jump in click-through rates. How UrbanSitter harnessed the power of Mailchimp's CRM tools to automate targeted campaigns and boost revenue. Track sales and campaign performance in easy-to-digest reports. Self-improvement, brands to check out and things to see and do – from food to fashion. An interesting observation we found is that the best days to send typically reside on days outside highest and lowest send volumes. Connect your digital tools so you can do more with your marketing. To explain, here’s a chart showing daily share of sends by volume for March and April 2020: With Tuesday and Thursday holding the largest share of sends per day, it’s interesting to see that these two days hardly show up in the top metrics by day. The COVID-19 (coronavirus) outbreak has forced a massive shift in the way nonprofits operate day to day.Aside from all the changes your nonprofit might have to make internally, you must also figure out your strategy to maintain email marketing during a pandemic so that your supporters are well-informed of any major changes and what the future holds. Everything you need to know about… nailing your customer support. Yet what’s surprising is a three-point rise in open rates year over year. Faced with a variety of obstacles, many nonprofits struggle to stay afloat. Case studies and how-tos to take you from startup to scale-up and beyond. Many conferences, events, and product launches are hung in the mid due to the global crisis and lockdown. Here’s how March emails performed by industry. As the pandemic continues to hamstring the economy, businesses feel the pinch. Larger businesses still saw increased engagement, but the increase was not as dramatic. But don’t take advantage of this attention. Open rates are calculated by taking the total number of opens and dividing by total delivered emails. No matter what camp you find your marketing performance in, this report should help give you a baseline for comparing your results. As the benchmarks in this report are based on averages across Campaign Monitor customers, you may find your own email metrics either falling short of the listed rates, or your campaigns may be exceeding the listed results. ; Founder and CEO of Teknicks, Nick Chasinov, shares three marketing trends that can help businesses meet consumer demand and capitalize on the industry dynamics. Students come to this prestigious school to learn the art of noodle making and to take a shot at a booming industry. 3. While open rates are up year over year in general, the 16% change in opens from February to March indicates audience interest in what businesses have to say. Industry deep dives, macro trends, and profiles of fascinating businesses and founders. We’ve calculated the averages over a combined March and April 2020, highlighting the top days by metric. Mailchimp’s COVID‑19 Email Marketing Trends This year has been stacked with unknowns. Our past email benchmarks reports consistently show that there’s no clear winner for which day is the best to send. Maximize impact during this time, but don’t take advantage. It’s safe to assume that the bulk of the people receiving your message will want to go out as little as possible, if they are able to leave the house at all. You can explore more resources on improving open rates in this guide. Since the COVID-19 pandemic has attacked the world, it has become difficult for marketers to sail through. COVID-19 improved perceptions of the email channel. Best days for highest opens: Friday (22.2%) or Mondays (22%), Best days for highest click-through rates: Wednesday (3.01%), Monday (3%), or Friday (2.97%), Best days for highest click-to-open rates: Sunday (14.7%), Saturday (14.1%), Wednesday (13.8%), Best days for lowest unsubscribe rates: Sunday (0.1%), Saturday (0.11%) ,Monday (0.13%), Best days for lowest bounce rates: Sunday (0.38%), Sunday (0.59%), Monday (0.72%). That makes sense. With premade templates and the most intuitive drag-and-drop email designer, Campaign Monitor makes for quick sending when time is of the essence. But thanks to our data analysis of Mailchimp users, we do know this: it’s the right time to engage with your digital audience. Personalize individual content blocks within your emails. Marketing spends will be lower. Ways to reach more people, generate leads, and grow your following. And, since we’re publishing this report right at the close of April, the analysis will only track changes between March 2019 and March 2020. We've polled our business community and consumers on buying habits and what other brands are doing to bring you the the latest ecommerce insights during this uncertain time.