Platforms like MyEmailFX make measuring these email-specific KPIs easy, so you can spend more time evaluating your performance than gathering the data. If that’s the case, review it and ensure it’s up to date. If you’re using an email template, you’ll still want to look over your social icons. While you can read the content silently, it’s often helpful to read it aloud —you’ll spot more errors. As you work through this template to complete your email marketing campaign, you can assign tasks to the relevant employees as required using our role assignment feature. Elastic Email » Blog » Email Marketing Tips » Your pre-send checklist for flawless email campaigns A good email campaign is just like a cake. Existing Customers. If you need help building, managing, and sending your email campaigns, WebFX can help. Name your email campaign so that your campaign has an identity. Automizy does provide you with an email marketing dashboard to display your email campaign results. With Automizy’s resend to non-openers feature, you can automate your campaign to be sent to non-openers with a different subject line. You also can embed UTM parameters within the branded link so you can keep your links synced with Google Analytics. Now we’ve answered the “So what?” question, and your contacts can find value in your email. That’s what matters, right? That’s why it’s helpful to outline your content, which you can use to organize your thoughts and ensure your content aligns with your goals and includes your CTA. Now that you’ve got your perfect email sent, the work is not done yet. You send 20% of your contacts 2 different subject lines for the same email during a specific period of testing. Your email footer is the caboose to your email campaign. Looking for an automated, instant checklist of the critical components of your campaign? A few examples of some formats businesses commonly use include: Per best practice, you’ll want to limit your subject lines to 50 characters or less. An Email Marketing Checklist Created by the Best of the Best. In most cases, your email client should allow you to preview a version of your email with the personalized tag and the fallback option. Here is your GDPR email marketing checklist. Should you still need to pick a date and time, talk it over with your team. You can always choose between sending an email immediately or schedule it for a later time. By clicking “Allow & Close” or navigating this site you accept the placement and use of these cookies for these purposes. In addition, you’ll want to think about the format of your CTA. | It’s the backbone of your email marketing efforts. Businesses usually prefer a quarterly email audit approach. Email preview is practical to proofread your email content and make sure everything looks clean. All your personalization tags should have a fallback. email-campaign-checklist. Will you use your email management platform, for example, to access data related to open rates? Automizy’s free email subject line generator writes you high-performing subject lines based on your email copy. If you don’t feel like reading the content aloud, use Microsoft Word’s Read Aloud feature instead. For example, if your company is preparing another email blast to promote your upcoming event and sign-ups for it, you may have an excluded segment that omits any users that already signed up for that event. Now that you’ve selected your trigger for your new email subscribers, you have to craft your autoresponder messages that you want to send. Suppose you have an email database that includes more than a hundred CEOs you are interested in sending emails to for your B2B email campaigns. This way, you will be able to optimize it based on your target audience’s needs and behavior. What pages they visit or which products get the most attention. If you A/B test your subject lines, it’s helpful to store those test results in a place that everyone on your team can access. Once you complete that step (or skip if you haven’t A/B tested yet), you can start drafting some options. Like email frequency, it’s worthwhile experimenting with your email lengths. Even if you plan to have someone proof your content later, it’s helpful for you to review it too. This template has been designed so that you can do just that. Conduct an A/B test, for example, to see how a short email compares to a long one. Without a goal, campaign waters get really muddy, really fast. Having a clear objective is an essential … Identifying your best performing email drip campaign has a significant effect on your campaigns’ ROI. Because if a contact subscribes now and you send them the first email after 3 weeks, probably they’ve already forgotten about you and why they’ve subscribed to your email list. We show you the analytics you need to make that little step be the key to your success. The lower your bounce rate is, the better is your email deliverability. With the right Email Marketing tools and software, it is possible. I recommend you take some time to study whether you achieved your campaign goal and reached your planned KPIs. Key Things to Remember When Testing. If you’re looking for an email marketing management tool that does it all, from designing email graphics to sending and tracking, take advantage of a free trial of MyEmailFX today! | You can't justify a … Without doing extra work. The best email marketing process helps you: Looking to boost your email marketing results and score more conversions? Testing in the email … “Should I create a different email campaign targeting contacts who did not open my first email?”. If you’re in email marketing, your errors are seen by every customer and prospect that opens your emails, which is why few things are scarier than approving a send to an extremely large audience (except, perhaps, my unwashed face in the morning). Keep reading to view our complete email campaign checklist, which covers: P.S. Depending on your company and its email marketing strategy, you may want to draft and save a few preheader text options for regular emails. Once an email gets rejected by an email server, it’s called a bounce. Autoresponder is a type of email that is automatically sent to new contacts who opt-in your email list. Decide if you will send emails to audience segments at a specific time, like 2 p.m. [Optional] Outline an A/B experiment for testing send times, [Optional] Conduct A/B tests between long vs. short emails, Outline what your email footer should include, Implement your required footer information into your email design, [Optional] Write a brand-new preheader text, Reference any past A/B subject line tests, Keep subject lines to 50 characters or less, Ensure your multimedia follows your style guide, Ensure the content follows the company style guide, Ensure all personalization tags include a fallback, Make sure all personalization tags read correctly with personalized version and fallback version, Confirm your email footer includes the social icons you want, View your email in your inbox on a desktop and mobile device, Re-read your content to spot any last-minute changes, Confirm all your links, like within your email or email footer, work, Check your multimedia and confirm it displays correctly, Select the subscriber lists to include (or send your email to), Confirm your included subscriber list is accurate, Select the subscriber lists to exclude (or not send your email to), Confirm your excluded subscriber list is accurate, Determine the date and time to send your email, Schedule the email at the appropriate date and time, Log KPIs relevant to your email marketing goals, like open rates, Compile actionable takeaways to implement in your next campaign. Once you complete these initial checks, proofread the content. Copy and save this email marketing checklist today and incorporate it into your business! With these segments, you can avoid sending emails to spam email accounts. Email address (Doesn’t include gmail.com). What do we want to accomplish with this email campaign? Use A/B testing to identify the better performing email. People need direction — they need a call to action. An educational newsletter, for example, will likely use different preheader text than a promotional email. WebFX® 1995-2021 With this email checklist, your business can prevent typos, broken links, and more from reaching your list of subscribers. This way, you can create an opt-in email list for your new users that you want to send confirmation emails to. Writing subject lines should never be based on gut feeling. Every email marketing checklist should include a section dedicated to results. Use our free tool to get your score calculated in under 60 seconds. Reply Email: It refers to the email address that your contacts reply to. One email doesn’t put your new subscribers into your email sales funnel. The campaign name is only visible to you. With a style guide, you’ll know which colors and fonts to use, as well as how to capture your brand voice. An A/B test measures the engagement for different subject lines, to send the best performing one to your contacts. Join 150,000 marketing managers who get our best digital marketing insights, strategies and tips delivered straight to their inbox. Be the first to know when we publish a new blog post! A/B testing your email campaigns help you get the maximum results of your existing contacts. Personalization is an excellent way to engage readers. Once you have your email drafted, it’s time to move onto the next phase of your email marketing checklist: Proofing. Or, keep reading to learn more about each checklist item! Reflect on your campaign goal and write your CTA copy accordingly. Here is a case in which we create a filter based on: Creating filters to segment your contacts is one of the best email database management practices. Applying targeted marketing strategies in small business email marketing could result in a significant increase in conversion. To reduce email errors, we’ve created an email campaign preflight checklist you can save, print, and use (then repeat). You can, however, customize other aspects, like whether you include your phone number or social links. What is our deadline for achieving these goals? Put yourself in your contacts’ shoes and shape your email content based on it. Besides email preview to see how it looks on different screens, You can also send a test email to yourself or your team to see how the email would look like in the inbox. You must give users the ability to unsubscribe from your email communications — per the U.S.’s CAN-SPAM legislation. As a part of email marketing best practices, your email should include social media icons that link to your social media profiles, like on Facebook, Instagram, and Twitter. Logically, it has a bit to do with experience, but mostly it has more to do with the company’s email marketing process. Once you establish your outline (and word count), go ahead and write your content. You should also decide where that CTA should go, like at the beginning or end — or in both locations! Emails have a wider reach than any other marketing channel. Holiday Marketing Campaigns Checklist for 2020. A rolling agenda item for your email marketing checklist is maintaining your subscriber list. If you exceed this number, people probably won’t see your full subject line. The result of compiling this list after working with email marketers, general online marketers, code wizards and graphical designers for more than ten years. Now you can plan out each email in your campaigns strategically with this all-in-one checklist, the checklist that will help you cover all … That information doesn’t help your customers or contacts in any way. That’s why many companies create excluded lists that they use when sending emails. Set up your strategy and goal. Spending time with your email analytics helps you get rid of email guesswork and base your upcoming email campaigns on data. You’ve asked yourself: If I were the recipient, this email would be of value to me. Here is how to A/B test your subject lines in email marketing software. When she isn’t polishing her award, she’s spending time with her flock of ducks. With our award-winning team of more than 200 digital marketing specialists, we will help you use MyEmailFX to build an email marketing campaign that generates subscribers, captures your brand, and delivers leads and sales to your business. It paves new avenues for you to try and test. Before sending any email campaign, always double and triple check your CTA link and landing pages. Effective email marketing is all about proper segmentation – every marketer knows that. Here is the 7 email marketing KPIs that you should track: 1. Generally, with each email, you’ll need to determine your CTA. To start, make sure you are using segments based on all available demographic, behavioral, and psychographic data. Then, save a copy of the style guide in a location that everyone (involved with your email marketing efforts) can access. With an email marketing checklist, your business can proof its strategy, content, send settings, and more to ensure your subscribers get an error-free email every time. Even the most seasoned email marketer doesn’t have that kind of experience. The subject line is the first thing that appears in your subscribers’ inbox. You can send relevant offers based on contacts’ life-cycle stage, interest, geo-location, and more. With the following email checklist, however, you can build and maintain your strategy: A style guide is your best friend when it comes to email marketing because it shares: Essentially, a style guide makes your life easier because it answers questions that come with creating an email marketing campaign. Consider making your autoresponders a drip email sequence to welcome new subscribers, nurture them, and make the sale. MyEmailFX, for example, logs all the essential KPIs, like open rate, click rate, unsubscribe rate, and more. If you’re using an email marketing management platform, like MyEmailFX, this step of the email campaign checklist is easy. You might feel positive about your own subject line, your contacts might not. Your email marketing campaigns most likely target multiple segments and audiences separately. Needed approval is received. While you can track your performance in Google Sheets, you can also automate the process with an email management tool. Upload the content to Grammarly, for example, and review any errors found. In other words, when an email is bounced and couldn’t reach the intended recipient, it gets returned to the sender as a notification with the bounce reason. I just shared an example of an announcement email campaign because that’s when most companies talk so much about what they’ve been working on and forget about what value it adds to their contacts. It has a lot of ingredients, it’s full of flavour, but without a recipe, it can quickly go downhill. Open your Automizy account and go to “Manage contacts,” then click on “Signup forms” and click on: “Connect From Website.“. What’s in this email marketing checklist? It’s becoming increasingly important for companies to be at the top of their game and stay relevant in this close-fitting competition. Sitemap, Digital Marketing Once done, share with us your campaign results and be on our future email marketing case study. Including an unsubscription link in your email is not only for contacts who don’t want to receive emails anymore. The better you segment your audience, the higher your ROI will be. If you’re looking to generate leads, for example, you’ll monitor your open rates as well as your conversion rate to track your progress and look for areas to improve. A key to making the ideal drip is to customize it according to your industry and business needs. The checklist is divided into 12 topics: Text and Content, Focus, Analytics and Reporting, Your Subscriber List, Action Orientation, Functional Testing, Images an… Generally, a one-time item on email marketing checklist is frequency. Use UTM parameters for email marketing to get your Google Analytics to see what your contacts do when they reach your website. Join our mission to provide industry-leading digital marketing services to businesses around the globe - all while building your personal knowledge and growing as an individual. It gives them a feeling that there is a real business behind an online purchase, and by including contact details, customers can reach it for support or assistance. You can use Google’s UTM parameters URL builder to build your links. Next, you’ll want to complete two quick checks of your unsubscribe links. For this email marketing checklist to-do, start by reviewing past A/B tests for subject lines. Either way, your business should establish minimums and maximums when it comes to your email marketing campaign. How to create and plan a marketing campaign. As your email list grows, you’ll want to continue testing and gauging how your audience interacts with longer versus shorter emails. Not only scoring, but the free subject line tester suggests you other email subject lines that would increase your email open rates. Previewing your email in your inbox is a must-have item in any email proofing checklist. While you can send emails to all your subscribers, it’s helpful to segment your audience into a different group. It would help you decide on the best subject line to use. Based on your goal planning from earlier in this email marketing checklist, you should have an idea of your KPIs. Sending your email blast campaign at the right time could increase your email open rates. That Drives Results®, Sarah is a Web Marketing Specialist at WebFX. Spend enough time to create an attention-grabbing subject line for your email campaigns. While it’s helpful to choose a send time in advance, it’s vital to experiment with different send times. As a part of your email checklist, you may include an item about creating an A/B send time experiment. Celebrating 25+ Years of Digital Marketing Excellence It’s a human thing. A test has been sent and delivered to a seed list. InboxArmy provides varied email campaign services, and they can help you create and manage entire email marketing campaigns for you. A good tip to increase your email open rates is to A/B test your drip email subject line. While you can conduct A/B tests without an email management tool, it’s not recommended. Contact us online or call us at 888-601-5359 to learn more about our email marketing services! Your strategy is one of the most critical elements of your email marketing checklist. Email Design Nataly Birch • July 31, 2019 • 3 minutes READ . This phase focuses more on setting up that A/B test in your email management platform. It rhymes, so it’s true . Segmenting contacts based on their position is one thing, imagine what else you can use it for your email marketing. If your business features trademarked products or services, for instance, it may require the use of the trademarked symbol when mentioning product names. Start by building your email list from information stored about your … It always depends on how severe the mistake is. In 2006, she was awarded Time Magazine’s “Person of the Year” award. Excluded lists can also help your business avoid sending emails to users that occupy multiple segments. Additional proofing tools you can use include the Hemingway App and After the Deadline. When you add multimedia, like images or GIFs, make sure you add alt text. And voila, email marketing was born. You might also consider using emoji in your subject line. Preheader text provides a preview of your email. Once you finish brainstorming subject lines, go ahead and choose one. Next, inform all parties about the file’s location and its role as your style guide for external email communications. Whether you’re writing a 50- or 500-word email, your content matters. Instead, your subject line will get cut off, which can affect open rates. Here is a 22-point email marketing checklist to support your email performance growth from A to Z. Check it out here.”. Your business doesn’t just want to send emails — you want to send emails that drive leads and sales, whether now or later. | So what? In this phase, you have a few areas to check, like your send list, send date, and A/B test parameters. Sender Email: It’s the email address you want to send emails from. That way, you can ensure they work and update them if they don’t. The unsubscribe process under GDPR needs to be clear and straightforward. I think you just ran out of excuses for why some email campaigns underperform. Most email footers include basic information about your business, like: While you can customize your footer, it will need to include a working unsubscribe link. If you can, get feedback from those around you, whether it’s coworkers, friends, or family. Not automating your email autoresponders can make your subscribers lose interest in you. And the better performing subject line will be sent to the rest 80% of contacts to guarantee you reach the highest email open rate possible. Sender Name: Is the name that you want to display in your contacts’ inbox or mobile notification when you send an email campaign. GET THE FREE CHECKLIST This blog provides general information and discussion about email marketing and related subjects. Studies on email personalization have even found that personalization improves open rates by more than 41%, conversions by 10%, and average CTR by almost 15%. | Individual or Business members can access this and 12 other guides and templates in this toolkit. Including your contact details and address reassures your subscribers and customers. Depending on your business and email plan, you may have already decided when to send your email. As a part of your email proofing checklist, you want to triple-check your personalization tags. Just insert the emails you want to send a test to, and click on the “Send test.”. It helps you keep your email campaigns organized and easy to find. Email lengths vary and often depend on the goal of your email. In earlier steps of the email checklist, you’ll find information related to brainstorming an A/B test. 2021 is known as the digital marketing era. You’ll want to check a few areas of your email, including: Once you complete these checks, you can get ready to send your email. If still undecided, you can rely on Automizy’s free email subject line tester. Email marketing lets you use emails to build relationships with your customers. Every great email marketing campaign requires a plan, but who has the time to write a long-winded planning document that requires an update with each new campaign? Email Marketing Campaign Checklist. As a proactive measure, your business should evaluate and refine your lists on an ongoing basis. It should appear at the bottom of your email in the footer. Email Lists. Use the Email Marketing Checklist on your next campaign and rest assured that you’re putting your best email foot forward. Despite the popularity of SPI Podcast Session #78 with Clay Collins, co … As your subscriber list grows, your business needs to exclude certain users, like spammy ones. Making mistakes is something that we’re all good at. You don’t need to create a separate email list for each segment. You don’t have to send the same email to your whole list. You should ensure a proper way for their contacts to unsubscribe, to be compliant for the EU GDPR. That everyone ( involved with your campaign has a lot of ingredients, it ’ s not recommended important companies!? ” to increase your sales identifying your best performing one to your success to determine CTA... Specific audience segments, you should do ( and word count ), go ahead and write your copy... Clicking “ allow & Close ” or navigating this site you accept the placement use. And acting on your target audience ’ s performance this way, your business to maintain and! 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